In this episode, we sit down with Steve McMurray, VP and General Manager of WKTV, to explore his journey in broadcast journalism, his love for Central New York, and his passion for community service. From his days as a Syracuse University student dreaming of a career in sports broadcasting to becoming the face of one of the region's most trusted news stations, Steve shares incredible insights into the evolution of local media and the importance of staying grounded in his hometown.

Tune in to hear about:

• Steve’s career path from intern to VP and GM of WKTV, including the challenges and triumphs along the way.
• How growing up in Frankfort shaped Steve’s deep connection to his community and his commitment to service.
• The unique struggles and rewards of leading a local news station in the digital age.
• Memorable moments from covering local stories, from 9/11 to regional wins like saving jobs at Rome Lab.
• Steve’s thoughts on the future of news and how WKTV is adapting to meet the needs of a changing audience.

This episode offers a fascinating behind-the-scenes look at the world of local media and the man who has dedicated his career to keeping his community informed and inspired.

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Show Markers:
(0:00) - Intro
(1:40) - Show Start
(2:25) - Sports and Newhouse
(3:45) - Becoming a Steelers Fan
(5:25) - Time at WUTR
(7:50) - Starting at WKTV
(13:00) - Evolving Role at WKTV
(16:10) - Managing & Selling
(17:00) - Core Group at WKTV & Staying Local
(19:50) - Meeting Wife
(24:15) - Fire Department & Community
(28:40) - Frankfort & Nicknames
(30:00) - The Good & Bad of Social Media
(35:45) - Advice For Aspiring Broadcasters
(36:15) - Content Creation & Digital
(39:15) - Future of Traditional Media
(41:00) - Weather & Neighborhood News
(45:00) - Changing Business & Adapting
(51:50) - Rapid Fire Questions

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